The Secret Life of Pets

How much does the new Ghostbusters need to make if it wants to be a bonafide, genuine hit? The opening weekend for director Paul Feig’s reboot of the beloved franchise raises more questions than answers and the second and third weekend will ultimately prove more telling. However, here’s what we can say right now: it opened with solid numbers in second place behind last week’s massive champion, The Secret Life of Pets.

It took a movie about adorable talking dogs and cats to dethrone the movie about the adorable talking fish. The Secret Life of Pets dominated the box office this weekend, making it the third 2016 family movie about chatty animals to make a huge splash. If this concept wasn’t as old as the animation medium itself, we could call this a trend.

Talking dogs and cats have been a staple of animation since the medium’s earliest days, but The Secret Life of Pets trailer actually presents a fairly fresh take on this trope. The talking animals here are ordinary house pets, alone all day while their humans are at work, and we get to see how they pass the time.