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New Sriracha Pretzel Coming to Auntie Anne’s

Pretzel
Jonathan Daniel, Getty Images

I can remember, not that long ago, when your choices for pretzel flavors were…pretzel. And then the cinnamon/sugar pretzel became available, and that was pretty good. I’ve also seen pizza flavored pretzels in recent years, pretzel buns on every type of sandwich imaginable, and those little hot dogs wrapped in pretzel dough, and none of those have been that bad. But I’m not sure about this one. 

Auntie Anne’s has announced that the new sriracha pretzel is coming to their stores nationwide. Sriracha was chosen as the winning flavor by Auntie Anne’s customers in the Pretzel Nation Creation contest. Other flavors that were on the ballot included S’mores, Korean BBQ, Pink Lemonade, Dill Pickle and Maple Brown Sugar.

“After months of research and development, countless flavor tests and a few beads of sweat, we are very excited to introduce the new Sriracha Pretzel and Pretzel Nuggets,” said Carol Pasquariello, vice president of marketing for Auntie Anne’s. “Our fans are clearly smart, because they picked a delicious flavor. With limited quantities available, be sure to try them before they’re gone.”

The runner-up in the contest was s’mores. Pink lemonade came in last in the voting. Thank goodness. That one truly sounds terrible. I’m not on board for dill pickle, either. Sriracha seems like a flavor that could go either way. I like spicy foods OK, but I’d never considered a spicy pretzel. I’d probably at least give it a try.

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