If you're interested in digital advertising, please contact the following:
Craig Hahn
1-678-428-3665 or 1-660-826-1050
BANNER ADS
WHAT are banner ads?
- A clickable form of advertising on station website that drives a broad, general awareness of an advertiser’s brand.
WHY are banners valuable to advertisers?
- Interactive
- Easily measurable
- Creative Flexibility
- Using price point can create urgency and immediate response
Why should I buy banner ads?
If you are looking to drive broad, general awareness for a brand, there is no better place to advertise than our web site. Our listeners are checking this website all the time for breaking news, concert updates, sports scores, contesting and station information. Our websites are filled content that drives an engaged audience, thus more engagement with your ad. High quality ads are an important part of a high quality experience.
WHY DIGITAL? TO REACH THE ENTIRE AUDIENCE
- Radio listening isn’t decreasing, but it is shifting devices
- Daily, 25% of radio listeners listen to broadcast radio online via a computer
- Weekly, 43% of radio listeners listen to broadcast radio online via a computer, up from 34% just 12 months ago. Time Spent Listening (TSL) online also increased from 30 minutes to 90 minutes over past year
- Listening to radio on a cell phone almost doubled from 15% to 26% over the past year
- Online radio is a very effective complement to Broadcast Radio buys: Not only does Streaming Audio (online radio) provide advertisers with an engaged audience, but it also provides a serious lift to campaigns when coupled with either Broadcast Radio or Online display.
- It’s all about the Consumer Experience – always put the “Consumer First”
- Focus on high quality original local content that is distinctive and premium
- Our content is everywhere with the consumer 24/7: on-air, online, on-demand, mobile, social media, etc.
- Digital experiences complement our core radio product – and make it better
- If you only buy terrestrial spots, you’re are missing a core part of our audience.