Have you ever wondered how Jeff Goldblum looks like Jeff Goldblum? You're in luck. Thanks to this amazing new commercial for GE lighting, of all things, we now know Goldblum's secret. He's just so handsome because he's lit so well. And you can look this good too, or make your husband/boyfriend/significant other/rando you take home from the bar look as good as the Blum if you invest in some smart lighting.