The Cliffside Shop – “the World’s Most Remote Pop-Up Shop” [Video]

"We're open until sunset. Tell your friends." Some people will shop anywhere, including the side of mountain! Check out the Cliffside Shop, "the world's most remote pop-up shop." 

Advanced materials company Cocona Inc., maker of patented 37.5^®Technology, went to new heights to help climbers get the right gear when they needed it most, opening a cliffside shop three-hundred feet in the air. The shop was open on Bastille Wall in Eldorado Canyon, not far from where Cocona is headquartered. The company gave out apparel from Adidas, Rab, and Point6, all made with 37.5^® Technology, to help climbers maintain the ideal core temperature of 37.5° C."

This type of thing terrifies me. I can't imagine what it would be like to try climbing the side of a mountain, and I certainly wouldn't want to hang around (literally) all day in what amounts to a tent hooked to the side of the mountain. To be honest, just watching the video almost makes me want to throw up. But there are a lot of people that live for climbing. I would guess that most of them have rarely come across anything quite like the Cliffside Shop.

"For more than a decade, we've gone to the ends of the earth to create performance-enhancing materials for athletes," said Jeff Bowman, CEO of Cocona Inc. in a news release. "But now we've gone to the ends of the earth to get it to them."