Sometimes you can convince yourself that a pizza is going to taste good just by the way it looks. A study by the Institute of Food Technologists say that what people like to see is a golden cheese pie with both dark toasted-cheese patches and glistening oil in other spots.
The eyes have it...when it comes to successful marketing of cereal brands to adults and kids. A recent study by Cornell University’s Food and Brand Lab and the Yale Rudd Center for Food Policy and Obesity reveals consumers are 16 percent more likely to trust a brand of cereal if the character on the box is staring them directly in the eyes.
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