GAP adds

Watch These Four Stylish and Mysterious Gap Ads Directed by David Fincher
Watch These Four Stylish and Mysterious Gap Ads Directed by David Fincher
Watch These Four Stylish and Mysterious Gap Ads Directed by David Fincher
Just in time for the release of 'Gone Girl,' David Fincher's beautifully shot, black and white commercials are less about clothing and more about ... the idea of clothes? Maybe? In true Fincher fashion, these ads feel like they're hiding a secret or two. They're moving paintings of ideas and feelings.