They're shelling out $45 MILLION to people who made fresh purchases from October of 2018 to this past January, which covers five years, and I'm sure we've pretty much all been to the lovely land of WM in that time.
I had very little experience with bagels at the time, because... my parents just never bought them. I don't know if it was just that they were trying to watch carbs or something, or if nobody knew what they were, or if we just weren't bagel people.