Carrie Underwood Announces Women’s Fitness Line, Calia by Carrie
Carrie Underwood's love of staying in shape will help the mom-to-be launch a new venture. The singer has teamed up with Dick's Sporting Good to create Calia by Carrie Underwood, a line of fitness lifestyle apparel.
The superstar designed the line with women in mind, striving to help them maintain an active lifestyle while also being fashion forward. According to a press release, Calia by Carrie features "high-quality garments built to support the female body in motion, incorporating functional details and performance-driven fabrics into sophisticatedly feminine designs." Underwood used her personal style as inspiration, which will only help those who strive to tone up like the singer.
“It has been such a rewarding experience working with Dick’s Sporting Goods on all aspects of the design process for Calia, from choosing fabrics to making sure the look, feel and fit is right for active women,” Underwood shares. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle."
Calia by Carrie will be sold exclusively at Dick's Sporting Goods beginning in March of 2015.
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