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Behka’s Enquiring Minds: Potato Chip Flavors [SURVEY]


Coffee-flavored potato chips? Apparently, that’s what Americans want, among a few other new taste sensations.

Out of more than 14 million entries in Lay’s “Do US A Flavor” contest, the brand whittled down the final four flavors to Cappuccino, Cheddar Bacon Mac & Cheese, Kettle Cooked Wasabi Ginger and Wavy Mango Salsa.

Chad Scott, a visiting lecturer and Ph.D. student who pitched the crazy cappuccino flavor, is apparently insane because that sounds gross to me.  The coffee-flavored chips, however, do not contain any caffeine – which would be the only perk! Cheddar bacon mac and cheese was developed by a firefighter’s love for comfort food. Meanwhile, finalist Meneko Spigner McBeth came up with the spicy wasabi ginger flavor from her grandmother’s Japanese heritage, while finalist Julia Stanley-Metz developed the mango salsa flavor.  The crowdsourced chips will be available on store shelves later this month when consumers can try all four and vote for their final favorite, which will remain on store shelves after the contest ends in November. The winning contributor will get a $1 million grand prize for their flavor idea.

So what do you think?  What flavor would YOU like to see in a new potato chip – one of these, or a different flavor of your devising? Let me know what you think here in our survey and I’ll share your answers on the air!


Chippily yours,

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